IW Communications Strategy
From elfproject ilriwikis
Beef Group:
Who do you want to influence?
- The extension workers
- Small holder farmers
- Researchers
- Development partners
- Private sector operators (feed processors, feed traders, etc.)
What would you like them to do?
- Extension workers / Researchers / Development partners: Adopt the tools and use them for problem identification & advisory services
- Farmers / Private sector operators: Benefit from outputs of better approaches
Is there a killer message? "Better adoption of feed technologies and then better income as a result of increased feed production"
- Better adoption of feed technologies
- Increased beef production
- Better income
- Improved livelihoods
Sheep Group:
Who do you want to influence?
- Development actors (policy makers, farmers, NGOs, extension research, private sector)
What would you like them to do?
- Knowledge / information based decision making - fact based
Is there a killer message?
"Sheep production should be a profitable business"
Dairy Group:
Who do you want to influence?
- NRS, key development partners (LNGO, INGO, extension system, learning institutions...)
- Helps to centralize info.
- Helps to equip with technical knowledge
- Influence functional policy makers
What would you like them to do?
- Thinking / working / differently (adapting tools for use in their context)
- Internalize the need (uptake helps improving LU)
- Locally lead choice of technology is enables
- Dissemination of available technology
- Conducive policy environment
Is there a killer message? "Add FEAST, add value"
- Demand driven (participatory approach)
- Informed decision-making at local level
- Give alternatives
- Informed "action"
Feeds Group:
Who do they want to influence?
- Farmers
- Feed processers
- Policy makers
- Extension systems
- Quality standard agency
What would you like them to do?
- To produce more bota in quality & quantity
- To produce in quality livestock including all required ingredients
- Animal feed quality standards
- Take actions that speed up commercialization
- Creating awareness & capacity building on improved feeding systems & the sectors
Is there a killer message?
"No livestock productivity without feeds"
- Livestock cannot grow without feed
- Livestock productivity cannot improve without feed
